We will hold the workshop “The next audio interface” at the Medientage in Munich.

No other device has ever been sold so often in such a short time. Smart speakers are disrupting the audio market and bringing about many changes. This applies to traditional audio producers such as radio stations, but also to advertisers. Radio stations have to develop new strategies for distributing their content in order to be relevant to their content on smart speakers. This means optimising and experimenting with content exploitation via smart speakers. It is also about making the audio content findable – audio SEO is the buzzword here. Brands and advertisers, on the other hand, are faced with the question of how they can use this new distribution channel for their brand communication. What kind of advertising do users accept? How must a brand present itself on the new devices? How will audio marketing and advertising change?

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