Mobile apps and graphical user interfaces (GUIs) will not be replaced by voice user interfaces (VUIs) overnight. But one thing is clear: For many industries, the VUI will be the entry into the customer journey of the future. Multimodal interfaces have the potential to reach their users in any environment in everyday life. So what is the right context and in what way are users and customers most successfully addressed? That’s what we want to find out in our workshop at Social Media Week in Hamburg.

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