At the seminar “Voice Marketing: Legal certainty for marketing decision-makers” Tim Kahle will speak about the different options for the monetization via voice assistants. The focus of the event will be on the legal limits of advertising as well as monetization models in the voice environment.

Digital assistants offer new ways of addressing customers, but also raise serious legal questions. Some of these questions are new and due to the peculiarities of the technology, others – in principle known – questions emerge in new constellations and in large numbers and complexity. This seminar is intended to sensitize participants to legal issues and provide answers to the core topics listed. Current possibilities and limitations of the platform operators will be shown by practical examples.

This seminar is relevant for all executives and specialists from the areas of marketing/advertising, digital marketing, public relations, PR and corporate communications who plan to work with voice marketing and want to do so legally compliant.

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